Embraces Open Data Standards to Help Provide Public Access to the Latest
Tech News and Product Reviews on Consumer Electronics
Adoption of Semantic Web Service Will Help Drive New Efficiencies,
Increase Audience Engagement and Extend Network Content Distribution
NEW YORK and SAN FRANCISCO, May 28 /PRNewswire/ -- Thomson Reuters and
CNET (www.cnet.com) announced today they have formed an alliance that marks a
new wave of innovation in digital media and publishing. Under the agreement,
CNET will use the Thomson Reuters OpenCalais service for semantic analysis of
its tech product reviews, award-winning news, and blog postings on consumer
electronics and technology. This service will help streamline CNET's content
operations, drive audience engagement, and further extend CNET's reach across
the Web.
In addition, CNET joins Thomson Reuters as one of the first commercial
media companies to publish core data assets for public, programmatic use on
the open semantic Web. CNET will leverage OpenCalais' connection to the
rapidly expanding 'Linked Data cloud' to allow its original content -- such as
tech product reviews on laptops, TVs, smart phones, and digital cameras; news
articles and blog posts from its CNET News editorial staff; and parts of its
core technology product catalog - to be available for public use.
"Using OpenCalais will allow CNET to aggregate and organize content in new
ways, produce topic-based sites, improve search functionality and generate
improved content recommendations," said Jim Stanley, Vice-President of
Products, CBS Interactive Technology & News. "Further, by exposing CNET's
assets on the 'Linked Data cloud' and linking them to those of other
publishers, CNET will be able to create more complete user experiences in its
coverage of consumer technology."
The OpenCalais service helps publishers compete. Found at OpenCalais.com,
the free service makes it easy to automate content operations, improve the
reader experience and extend distribution to new search engines, news
aggregators and social media applications.
"CNET has been an ideal media partner for us, given the variety of content
assets they create and manage," said Barak Pridor, CEO, ClearForest, the
Thomson Reuters company that produces the OpenCalais service. "They know the
value of interoperable content - information that can be automatically
compared, contrasted, mixed and matched in real-time - to create entirely new
and compelling media services. We are thrilled to help them make the leap
into the linked content economy, and to foster a new era of productivity and
profit for online publishers."
About CNET
CNET (www.cnet.com) is where people go to discover the latest in tech and
consumer electronics. Driven by a trusted voice and a passionate community,
CNET creates an open environment for people to find and use the best products
to fit their lifestyle. The powerful combination of CNET's award-winning news,
lab-tested product reviews, safe and spyware-free downloads, and
user-generated content give people information and inspiration to live and
thrive in a life gone digital.
About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the best online content
network for information and entertainment. With more than 200 million people
visiting its properties each month, it is the 8th largest Web property
globally and the 5th largest Web property in the U.S. in terms of unique video
viewers. Its portfolio of leading brands, which include CNET, CBS.com,
CBSSports.com, GameSpot, TV.com, BNET and Last.fm, span popular categories
like technology, entertainment, sports, news and business.
About the OpenCalais Initiative
The OpenCalais initiative supports the interoperability of content and
advances Thomson Reuters mission to deliver intelligent information. It offers
free metadata generation services, developer tools and an automatic connection
to the Linked Data cloud. The free OpenCalais service and open API makes it
easy to automate content operations, enhance content, increase audience
engagement and extend distribution across the content ecosystem. Visit
OpenCalais.com.
About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information
for businesses and professionals. The company combines industry expertise with
innovative technology to deliver critical information to leading decision
makers in the financial, legal, tax and accounting, scientific, healthcare and
media markets, powered by the world's most trusted news organization. With
headquarters in New York and major operations in London and Eagan, Minnesota,
Thomson Reuters employs more than 50,000 people in 93 countries. For more
information, go to ThomsonReuters.com.
SOURCE Thomson Reuters
-0- 05/28/2009
/CONTACT: Krista Thomas of Thomson Reuters, +1-415-202-3523,
Krista.Thomas@ThomsonReuters.com; or Jenifer Concepcion of CBS Interactive,
+1-415-344-2441, Jenifer.Concepcion@CBS.com, for Thomson Reuters/
/Web Site: http://www.thomsonreuters.com/ /
(TRI TRIN)
CO: Thomson Reuters; CNET; CBS Interactive
ST: California, New York
IN: CPR ITE NET CSE
SU: LIC
PR
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3592 05/28/2009 09:00 EDT http://www.prnewswire.com